Apple unveils new privacy features in iOS 15 and other products

Apple wants to shield customers from prying eyes, strengthening the privacy features in its forthcoming iPhone operating system and other key products. 

At a virtual keynote address on Monday during WWDC, its annual developer's conference, technology giant emphasized that new sharing features in apps like FaceTime, Messages and Wallet are encrypted and private. Software updates for the iPhone, iPad, Mac, Apple Watch, and Apple TV are due this fall.

Apple will bundle a number of new privacy features in iCloud+, its paid cloud hosting service. Mail Privacy Protection in Apple's email application will block tracking pixels, tiny trackers embedded in email and websites that marketers use to follow people around the web. The mail app will also cloak user IP addresses and other personal information.